This article is about the Australian businesswoman, Melanie Perkins, who founded Canva, an easy graphic designing tool, that lets even the beginners to create professional looking creative.
Melanie Perkins is one of Australia’s most successful technology entrepreneurs and the co-founder and CEO of Canva, the design platform that transformed the way millions of people create graphics, presentations and visual content. Her journey from a student in Perth with an idea for simpler design software to a billionaire technology entrepreneur is a story of persistence, innovation and long-term vision.
As of August 2026, Forbes estimates Perkins’ real-time net worth at approximately ‘$7.6 billion’, making her one of Australia’s wealthiest entrepreneurs. Canva was valued at approximately ‘$42 billion in August 2025’.
Melanie Perkins was born in 1987 in Perth, Western Australia. She grew up in a family that encouraged education and hard work. Her mother was a teacher, while her father was a Malaysian engineer of Filipino and Sri Lankan heritage. Perkins developed an entrepreneurial mindset remarkably early. As a teenager, she had a small business selling handmade scarves at shops and markets around Perth. At the same time, she was serious about figure skating and trained intensively, sometimes waking up as early as 4:30 in the morning. That combination of discipline and entrepreneurship would later become important to her career.
Perkins attended ‘Sacred Heart College’ in Sorrento, Perth. After finishing school, she enrolled at the ‘University of Western Australia’, where she studied communications, psychology and commerce. However, university eventually became the place where she discovered the problem that would shape her career. While studying, Perkins worked as a private tutor teaching graphic design. She noticed that design programs were extremely complicated for beginners. Learning basic tools could take students an entire semester. Instead of simply accepting that difficulty, she began asking a bigger question: ‘What if graphic design could be made simple enough for anyone to use?’ Perkins eventually left university at 19 to pursue entrepreneurship.
Before Canva existed, Perkins and her then-boyfriend and future husband, ‘Cliff Obrecht’, launched a company called ‘Fusion Books’. The idea came partly from Perkins’ experience with her mother, who was a teacher and had been responsible for creating school yearbooks. The process was extremely time-consuming and required design skills that many teachers did not have. Perkins and Obrecht wanted to make yearbook creation much easier.
According to Perkins, they initially worked from her mother’s living room and took out a loan to develop their first software. Their efforts eventually paid off: Fusion Books became Australia’s largest yearbook company and expanded into markets including France and New Zealand. More importantly, Fusion Books gave Perkins something far more valuable than money: ‘proof that her idea of simplifying design could work.’
Perkins and Obrecht eventually wanted to take the concept much further. Instead of creating software only for school yearbooks, they imagined a platform where virtually anyone could create professional-looking designs without needing years of training. They brought in former Google designer ‘Cameron Adams’, who became the third co-founder. In 2013, Canva officially launched in Sydney. The company immediately attracted major investors, raising a $3 million seed round from investors including Matrix Partners, InterWest Partners and 500 Startups. But getting investors to believe in the company was not easy.
Perkins has spoken about the difficulty of convincing investors that a technology company founded in Australia could become a global giant. One unusual step she took was learning to kitesurf because some potential investors were passionate about the sport. That persistence eventually helped her build relationships with influential investors, including Bill Tai. Canva’s central idea was simple: ‘make design accessible to everyone.’
Rather than requiring users to master complicated professional design software, Canva offered templates, drag-and-drop tools and an increasingly broad library of design elements. The strategy worked. The company expanded from a simple graphic-design tool into a massive visual communication platform used for social-media posts, presentations, marketing materials, educational resources, websites and much more.
Canva eventually became one of Australia’s most valuable technology companies. In 2025, private investors valued the company at approximately ‘$42 billion’. Forbes reported that Canva had attracted hundreds of millions of monthly users, demonstrating the extraordinary scale Perkins and her co-founders achieved.
Perkins’ professional journey has been closely connected with her personal life. She and Cliff Obrecht began their relationship before launching Fusion Books and eventually became business partners as well as life partners. The couple married in January 2021 on Rottnest Island, Western Australia. They have also made philanthropy a major part of their lives and business philosophy. In 2021, Perkins and Obrecht committed a substantial portion of their Canva equity toward charitable causes. Canva describes this as part of its Two-Step Plan: first, build one of the world’s most valuable companies; second, use that success to create positive social impact.
In July 2026, the couple announced another major philanthropic initiative, the **Global Goals Platform**, through their Canva Foundation. Forbes reported that they intend to give away a substantial portion of their fortune and Canva holdings for charitable purposes. ([Forbes][6])
Melanie Perkins’ wealth is primarily connected to her ownership stake in Canva. Forbes estimated her real-time net worth at ‘$7.6 billion as of August 21, 2026’. Forbes also estimates that Perkins owns roughly ‘18% of Canva’, although private-company valuations and individual net worth figures can change considerably. It is important to distinguish between net worth and cash. Most of Perkins’ wealth is tied to her ownership of Canva rather than sitting as cash in a bank account. Her wealth has grown alongside Canva’s valuation, making her one of the world’s most successful female technology entrepreneurs.
Melanie Perkins’ biography is a classic example of how a seemingly ordinary problem can become the foundation of an extraordinary company. From selling handmade scarves as a teenager and training as a figure skater to dropping out of university, building Fusion Books and eventually co-founding Canva, Perkins repeatedly chose to pursue an idea rather than follow a conventional career path.
Today, at 39, she is the CEO of one of Australia’s most valuable technology companies and a billionaire entrepreneur. But perhaps the most interesting part of her story is that her original vision has remained remarkably consistent: ‘take something complicated and make it accessible to everyone.’
That simple idea helped turn a small startup in Perth into Canva, a global technology company—and transformed Melanie Perkins from a young entrepreneur with an ambitious idea into one of the world’s most successful self-made business leaders.
Melanie Perkins changed the way graphic designing was seen before, complicated and time-consuming, her company solved that problem.